One of the problems that I’m currently facing, is the feeling that I don’t know how to end projects. I have started about 4 or 5 projects, but it is pretty difficult to stop in a certain moment to say: that’s it. That is how it is going to be.
A solution I have found is to use advertising tools in art.
The first tool I’m going to use is the Creative Briefing. It is a document written by planners which establishes the basis for the creative work. I will test if it is a useful way to concrete my work and go on with my practice.
Sections of the Briefing:
- Background (where do we come from?)
- Brand overview / tone of voice (how I’m going to talk)
- Product (the artwork)
- Problem to solve
- Competitors (context – who is doing or has done similar projects or is working with the same concepts?)
- Target (who I want to talk to?)
- Social Insight (a recognisable, accepted and universal truth).
- Strategic opportunity (where do I have to position my idea in order to gain visibility)
- USP (why do you have to “buy” me?)
- Reason Why (Emotional and rational benefits).
- Media (which form will it
- Goal (what’s the purpose of the artwork)
- Deadline (when I want to have it finished?)
- Budget (How much money do I need?)
The second tool I will use is the Status. Planning is really important for the development of any task. Usually, creative teams do a status meeting at the beginning of every week to coordinate teams and for being up-to-date about all the stages of the projects.
From today on, I want to do every monday the status of my projects, as a tool to understand where I am and to reflect about the work that I have done during the week.